Privacy Policy – De Puta Madre 69 Online Store
Effective Date: 06/03/2025
Welcome to the De Puta Madre 69 Online Store. We take the protection of your personal data seriously and handle it in compliance with the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679) and other applicable Italian and European data protection laws.
This Privacy Policy explains how we collect, use, and protect your personal data when you visit our Website deputamadre69.business (the “Website”).
1. Overview of Data Protection
General Information
This section provides an overview of what happens to your personal data when you visit our Website. Personal data includes all information that can identify you personally. Detailed information on data protection can be found in our complete Privacy Policy below.
Who is Responsible for Data Collection on This Website?
The data processing on this Website is carried out by the Website operator:
Ukipo Srls
📍 Via Gaetano Natale 12, 87062 Cosenza, Italy
📧 Email: wholesale @ dpm69.it
📞 Phone/WhatsApp: (+39) 353 398 8077
For any data protection-related inquiries, please contact us at wholesale @ dpm69.it
How Do We Collect Your Data?
- Data is collected when you provide it to us (e.g., by filling out a contact form or placing an order).
- Other data is collected automatically or after your consent when visiting the Website. This includes technical data (e.g., browser type, operating system, IP address, or time of page access).
Why Do We Collect Your Data?
- To provide a functional and user-friendly Website.
- To process orders, payments, and deliveries.
- To analyze and improve user behavior for better customer experience.
Your Rights Regarding Your Data
Under GDPR, you have the following rights regarding your data:
- Right to access: You can request information about your stored data.
- Right to rectification: You may request corrections to incorrect data.
- Right to deletion (“Right to be forgotten”) if data is no longer necessary.
- Right to object to data processing based on legitimate interests.
- Right to withdraw consent for data processing at any time.
- Right to data portability for the transfer of your data to another service provider.
If you wish to exercise any of these rights, please contact wholesale @ dpm69.it
Analysis Tools and Third-Party Tools
When visiting our Website, your browsing behavior may be analyzed for statistical purposes, mainly through tracking and analytics tools. Further details are provided below.
2. Detailed Privacy Policy
Data Processing & Legal Basis
We process your data based on the following legal grounds under Article 6 GDPR:
- Performance of a contract (Art. 6(1)(b) GDPR) – Processing necessary for order fulfillment.
- Legal obligation (Art. 6(1)(c) GDPR) – Compliance with tax, accounting, or legal requirements.
- Legitimate interests (Art. 6(1)(f) GDPR) – Business interests such as fraud prevention and security.
- Consent (Art. 6(1)(a) GDPR) – If you have explicitly agreed to the processing (e.g., for marketing purposes).
Data Retention
We retain personal data:
- As long as necessary to fulfill the contract (e.g., orders).
- Until statutory retention periods (e.g., tax laws) expire.
- Until you request deletion, provided there are no legal retention obligations.
Third-Party Data Transfers & International Data Transfers
- We may share your data with logistics providers, payment processors, or IT service providers for operational purposes.
- If data is transferred outside the EU/EEA, we ensure GDPR-compliant safeguards (e.g., Standard Contractual Clauses).
Cookies and Tracking Technologies
This Website uses cookies to enhance user experience. Cookies are small files stored on your device that help analyze browsing behavior.
Types of Cookies We Use:
- Essential cookies – Required for Website functionality (e.g., shopping cart).
- Analytics cookies – Help us improve user experience (e.g., Google Analytics).
- Marketing cookies – Used for targeted advertising (e.g., Facebook Pixel).
Managing Cookies:
You can disable cookies in your browser settings, but some features of our Website may not work correctly.
3. Data Collection on This Website
Server Log Files
When visiting our Website, we collect technical data automatically, including:
- Browser type and version
- Operating system
- Referrer URL
- IP address
- Time of access
This data is processed based on our legitimate interest (Art. 6(1)(f) GDPR) to ensure Website security and prevent fraud.
Contact Form & Customer Inquiries
When you contact us via email, phone, or contact form, we store and process the data you provide to respond to your inquiry.
Legal basis:
- Performance of a contract (Art. 6(1)(b) GDPR) for order-related inquiries.
- Legitimate interest (Art. 6(1)(f) GDPR) for customer service improvement.
Newsletter Subscription
If you subscribe to our newsletter, we will use your email to send promotional content. You can unsubscribe at any time via the link in the newsletter or by contacting us.
4. Payment Processing
Accepted Payment Methods
We accept:
- Credit/Debit Cards
- PayPal
- Bank Transfer (where applicable)
- Klarna – Order Now, Pay Later (where available)
Payment Data Processing
For secure payment processing, we use third-party payment service providers such as PayPal and Klarna. Your payment details are processed directly by these providers in accordance with their privacy policies.
For details, see:
- PayPal Privacy Policy: https://www.paypal.com/privacy
- Klarna Privacy Policy: https://www.klarna.com/privacy
5. Social Media & Third-Party Services
Facebook & Instagram Plugins
Our Website includes social media plugins from Facebook and Instagram. These tools may collect IP addresses, browsing history, and interactions when you visit our Website.
Opt-Out: Adjust settings via: https://www.facebook.com/settings.
Google Analytics & Google Ads
We use Google Analytics for traffic analysis and Google Ads for targeted advertising.
Opt-Out: https://tools.google.com/dlpage/gaoptout
6. Data Security Measures
We implement SSL encryption and other technical security measures to protect your personal data from unauthorized access.
7. Your Rights Under GDPR
You have the right to:
✅ Access your data (Art. 15 GDPR)
✅ Request corrections (Art. 16 GDPR)
✅ Request deletion (Art. 17 GDPR)
✅ Restrict processing (Art. 18 GDPR)
✅ Object to processing (Art. 21 GDPR)
✅ Data portability (Art. 20 GDPR)
If you wish to exercise these rights, contact us at shop@deputamadreshop.com.
8. Contact & Complaints
If you have privacy concerns, contact us at:
📧 Email: wholesale @ dpm69.it
📞 Phone/WhatsApp: (+39) 353 398 8077
You also have the right to file a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali) at www.garanteprivacy.it.